Why redesign when you can evolve?

Dave Dawson
1 min readMar 17, 2017

I finally feel good about how Cottleston Pie is represented on the web. I now have a homepage that properly represents the last five years of hard work.

It’s taken a long time for me to get here.

But this new homepage design didn’t come out of nowhere. It was an evolution from a very simple homepage design back in 2012 and it’s grown into a fully-fledged homepage representing a design studio with a lot of work.

There’s a post on its way that goes into much more detail about the thinking behind the new homepage. But I thought it would be fun to quickly show the progression from a landing page that I whipped up in a few minutes back into 2012 to the homepage as it is today.

If you’re interested in looking into more details of these pages, I’ve put up screenshots to view:

Cottleston Pie is a digital design studio in New York City working with nonprofits, higher education, cultural institutions, and positive-impact companies to create websites & digital products. Get in touch.

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Dave Dawson

Creative Director and founder of Cottleston Pie, a digital design studio for progressive causes, organizations, and companies. www.havesomecottlestonpie.com