Dave Dawson

Good design takes time.

Good design requires iteration. Good design goes another level deeper.

Good design requires pushing past your first decent idea and getting to the better solution beyond.

Good design requires thoughtfulness. It requires digging past the surface layer to peel back the layers to uncover the underlying problems. It requires looking around that next corner.

I forget all of this on a daily basis.

“Good enough” is tempting.

But, there’s no substitute for considered, tested, good design.

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Dave Dawson

Dave Dawson

Creative Director and founder of Cottleston Pie, a digital design studio for progressive causes, organizations, and companies. www.havesomecottlestonpie.com